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reDeFi Capital
TYPE
brand identity design, website design, presentation design, marketing design
DATE
january - april 2025
This project was completed as contract client work for reDeFi Capital, a crypto asset management firm. I was hired to design and launch their website and supporting materials. At the start of the engagement, the company had only a logo, so I expanded their visual presence into a concise brand identity system to support digital and investor-facing communication.
Working from their request for a clean, minimal aesthetic, I developed a color palette, typographic pairing, and icon set that reinforced clarity and credibility within the financial technology space. I designed a single-page landing website in Wix guided by UX/UI best practices, structuring the content to introduce the firm, highlight media mentions, and communicate their expertise while maintaining discretion appropriate for a hedge fund environment. The primary call-to-action directed visitors to inquire for further information rather than presenting sensitive operational details. After launch, I trained internal team members on site management and updates to ensure long-term usability.
Beyond the website, I created corporate presentation decks, investor one-pagers, and email marketing graphics to maintain consistency across outreach materials. These deliverables established a cohesive visual language that strengthened professionalism, supported investor communications, and positioned reDeFi Capital with a unified digital presence aligned with the expectations of the finance and crypto sectors.
