As a full-time, in-house graphic designer and social media marketing manager, I created a cohesive brand system for Hawkeye’s Bar & Grill to modernize their visual identity while preserving their original logo. Branding elements were applied across menus, social media content, and in-house materials including table tents, digital display screens, flyers, and calendars. Social media content was elevated and tailored to fit the target audience, resulting in increased engagement. This work improved clarity, brand recognition, and the overall customer experience by ensuring the brand felt unified, intuitive, and engaging across every interaction.