Chicago Pedway System

I redesigned the wayfinding system and brand identity for the Chicago Pedway System as part of an environmental/experience design project. The work focused on transforming navigation within the underground tunnel system through a cohesive visual system that improves clarity, visibility, navigation, and user engagement.

The Pedway can feel hidden, disorienting, and uninviting due to inconsistent signage, bland visuals, and confusing navigation paths. The objective was to create a system that reduces anxiety and disorientation while encouraging greater use of the space by making navigation more intuitive, visible, and approachable.

I designed for a broad user base including commuters, tourists, and first-time visitors navigating the Pedway. The system prioritizes accessibility and clarity for users unfamiliar with the space while improving efficiency for frequent users.

The concept embraces the Pedway’s complexity rather than masking it. Inspired by the Chicago Loop and tunnel pathways, swirling line elements function as both branding motifs and directional cues guiding movement through space. A bold typographic approach and high-contrast color coding- influenced by Chicago flag colors- create energy and legibility, while Pedway-specific icons and hierarchy reinforce comprehension and confidence during navigation.

I developed a comprehensive environmental wayfinding system including: Pedway brand identity and logo, color-coded visual system, typography and hierarchy standards, custom icon set, navigational map design, and signage and directional graphics. Tools included Adobe Illustrator, Photoshop, and InDesign, supported by spatial mockups and system visualization.

My design decisions were grounded in observational and contextual research: on-site exploration and navigation documentation, photographic analysis of environmental conditions, review of commuter sentiment and user feedback, and application of Kevin Lynch’s Five Elements of Reading a City. These insights informed decisions around clarity, landmarking, and path recognition.

Results include a cohesive wayfinding system demonstrating how identity-driven environmental graphics can improve spatial comprehension and user confidence. The project showcases my skills in research synthesis, systems thinking, and translating brand strategy into navigational design solutions.